Foundry Masterclass: Positioning Your Brand and Reaching Your Audience
Do you have a brilliant, unique business that you know could support so may people but you are struggling to communicate it in a way that resonates with your dream clients and converts to sales?
In this session, the Foundry’s own Head of Marketing will let you in on all the marketing secrets; from how to audit you own marketing, to creating a compelling narrative that speaks to your ideal client. Importantly she will also cover how you can measure if what you are doing is actually working.
This promises to be a hugely practical and relevant session for all founders and small business owners.
Meet the expert
Amy Simpson is the founder of Alyssum, a boutique Brand & Marketing Advisory helping SMEs build stronger brands through strategic marketing, content and messaging.
With experience across brand development, thought leadership and content strategy, Amy works closely with businesses to create marketing that is both purposeful and commercially effective — balancing creativity with operational thinking.
Her work focuses on helping brands better understand:
- who they are speaking to
- how to communicate clearly
- and where marketing effort genuinely drives results.
“I’m interested in helping businesses create marketing that not only looks good, but genuinely supports growth.”
What can you expect?
– Creating clearer, more strategic brand communication that supports long-term growth
– Improving audience targeting and messaging to attract the right people
– Practical tips for content planning and creating a more effective content calendar
– Understanding what marketing activity is actually working — and how to measure it as an SME
Who are these sessions for?
Our online masterclasses are free for all Foundry members who will receive access to resources and the session recording in the online community area.
Guests are very welcome to join online for a small fee.
*Please note that photos and videos are taken at Foundry events for use on various marketing and social media platforms. If you do not wish to be photographed or videoed please email hello@thefoundryltd.co.uk prior to the event. Thank you!*